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Turn your ideas into cash

Would you like to create a scalable income with Multimedia Products?

Would you like to expand your business into global and scalable products that give you more income, serve more customers and ultimately give you more freedom?

Do you run a business or blog where you share/sell your knowledge or expertise?

Or are you an author or a speaker who wants to add new streams of income to your business model?

Then this programme will be really useful to you.  It will transform the way that you earn a living and give you a much more leveraged business.

I created my first online product, Love Your Back, as a direct result of taking this course, so it’s brought real benefit to my business.  It’s a very worthwhile investment.”
Sarah Chatwin,
Julie Hall and Joanna Penn

Joanna Penn & Julie Hall (excited!)

Hi! Julie and Joanna here. You can probably tell how excited we both are about the potential of multimedia products and today we are opening up the course so you can join us on a journey of discovery too.

We both use multimedia products a lot in our businesses. For Joanna, 50% of her annual revenue is generated via product sales from her site, and Julie made over £17000 in the 4 months with her first product.  We think multimedia products are amazing, but getting started definitely wasn’t easy.

In this course we share with you the secrets of how we are able to do this, tips and tricks to make the process easier and guides on how you can do this yourself.

This is not a ‘get-rich-quick’ scheme and we are not (yet) millionaires, but we have both seen tangible, financial results from what we teach in this course and we’re keen to share our mistakes and lessons learned, as well as successes, so you can save yourself time, money and frustration along the way.

“A person’s ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage.”
Jack Welch, Business Author and Former CEO of General Electric

Click here if you want to buy now

Getting started is the hardest part
The challenge with creating multimedia and online products is that it can be overwhelming and intimidating, so we have created this course to get you past that hurdle.
We want to empower you with the knowledge to move forward and create your first product or update an existing product and make it more valuable, saleable and interesting. Below are just a few of the issues and concerns that many people have when they are looking to create their first product.
  • Where do I even start?
  • What type of product should I create?
  • What is the best format to create it in?
  • How am I going to market it?
  • What equipment and technology should I use?
  • How do I use the technology?
  • How long is it going to take?
  • How do I sell and market it?

Straight talking only

In this course we will share with you not only what has worked really well for us, but also what hasn’t worked so well. So you get to learn from our mistakes as well as our successes.  

This course is an honest, no holds barred discussion about what has worked for us and what hasn’t. We’re still learning too (in fact, we’re learning junkies!) but think of us as being a few steps ahead in the class.

We know what you’re going through

Joanna PennWhen Joanna started back in 2008 no-one visited her site, and no one even knew she existed. For the first year, she felt like she was only writing for herself (and howling into the wind!)

Slowly, over time she learned what it took to create a successful blog and began growing her readership to the point where now she is cited as one of the top 10 blogs in the world for creative writers.

But her first product, she admits was a disaster.  While the content was fine, it was too expensive, took too long to create and was waaaayyyyy too complicated.

Now she is quick, nimble and creates products that her audience really want to buy.

Joanna is now living the dream. She quit her 6 figure consulting job last October to work as a full-time blogger, speaker and fiction writer. Her income is exclusively made through selling her books and the multimedia courses that she creates as well as speaking all over the world on how to become an author-entrepreneur.

We are really lucky to learn from someone who is making this really work for her. Joanna will not only be sharing the tools and processes that she uses, she’ll also be sharing her learning and helping us avoid the pitfalls that she hit along the way.

Julie HallJulie Hall is the founder of Women Unlimited, the UK’s most popular website for women business owners and Springmeda, a boutique web design agency based in SW London.  Julie has been following the whole internet marketing craze for years . She read books, bought courses and did …. nothing.

Until this year.

Finally all the pieces came together after attending this very course run by Joanna in May 2012 and she launched her first product; the Simply WordPress course for small business owners.

Within 4 months this course had generated over £17,000 ($26,000).  And now, she is in the process of building a series of multimedia products that will serve her market and allow her to reach a global audience rather than continuing to only serve only the London area with her courses.

We’re not telling you this to show off, but more to show you that we were just like you when we started out.

We know the angst, frustrations and irritations with trying to get your first project off the ground and the challenges around getting your first customers.

So we have deliberately created this course to be as simple and easy as possible for you. To show you how to start building your audience and products straight away. To demonstrate simple formulas for creating great multimedia products.

Hear from people who have already taken this course
“I bought the course on a whim and I must say: My mind was blown! It’s still reeling, really, because Joanna and Julie opened my mind up to new possibilities for my professional writing and teaching life that I hadn’t before envisioned. Each easy to follow, highly instructive session helped me understand both the forest and the trees—they provided the big-picture ideas (the forest) and the nitty-gritty tools to help me execute the details (the trees). Thanks to them I feel more empowered and equipped to turn my ideas into products that will inspire and challenge my niche.”
Jeremy Bouma
How do you know this course is for you?

Basically, this course is for you if you want to create and sell multi-media products related to your business, but we know that you may come from a variety of different backgrounds.

Perhaps you have a business that is based on your time and physical presence right now, and by moving your teaching/coaching/skills onto video or audio you can reach people globally and free up your time for more strategic (or fun!) activities.

Perhaps you have a book or a speaking business that you want to expand into a multimedia course so you can have products at multiple price points and expand your streams of income.

Perhaps you are just starting out and want to know how you can create a global and scalable business that has a low cost of entry and potentially high returns.

“Julie and Joanna are put together a brilliant course that takes you through all the steps.  They are incredibly responsive so if you are facing a challenge you can ask on the Facebook Group or on the calls.  Julie and Joanna really know their stuff and this is an incredibly cost effective course delivered to an incredibly high standard.” 

swiss army knifeYou don’t need to be technically minded to take the course, but you must be willing to learn new tools and techniques. Although we do show you behind the scenes videos and technical How-To’s, you will need to have the attitude of an adventurer in order to create your own path through this journey (with us leading the way, of course!)

Because it’s such an exciting time right now for people willing to give these things a try!

Multimedia products can take your business from trading your time for money, to a scalable business model where you can literally sell and make income 24/7 from people all over the world.

It’s crazy in a global economy to limit yourself to your local market or constrain your business to your physical presence. It has never been easier to package your expertise into a video, audio and text program that makes your customers happy and provides another stream of income for you.

By leveraging your expertise and tools and techniques that are readily available today, you can reach people through different modes of learning and provide excellent value, at prices that allow a much higher profit margin for your business.

Multimedia products are now an inexpensive option for small businesses, with loads of tools that are easy to use for all levels of expertise. Interestingly, many customers are also happier to buy online as it allows them to consume your content in their own time.

So if you’re excited about the possibilities, and you’re ready to take action, then this course is for you!

Easy learning at your own pace

Easy learning

We practice what we preach, so the course is delivered in multiple formats so that you can consume it the way that you prefer.
You can access the content in video or audio format, read the slides and download the exercises. Whatever your preference, we’ve provided an option.

Like listening on your iphone? No problem. Want to download and watch on your iPad or Tablet?  You can do that too. Want to look at the slides while listening on your mp3 player. All possible. You’re able to consume the program your way.

Lifetime Access

Take your time

We don’t believe in offering you the content for a limited time only. You’ve bought it, you should own it. Forever.
So, once you join the program, you will be able to access it any time you like as long as the course is still being supported (which will always be at least 1 year from purchase). You can also download all the material to keep on your own computer, or consume it via our site.
As we re-open the course periodically with new material, you will be able to keep up to date with any future changes and content additions that we add and get access to additional interviews and videos as they go live. The price will also go up as we add more material over time, so buying now locks you in for all future developments.
When can you start?
access datesYou will get access to all the material as soon as you join so you can get started straight away. There is also a course guide to help you progress through the material or you can consume it at your own pace.
We have broken down the content into 3 different sections so that you can learn what you need to know, when you need to know it.  We do recommend starting at the beginning to get a strong foundation – but this is your course to consume your way.
“I signed up for Turn Your Ideas into Cash with a vague idea that I wanted to create some online products. Within a few weeks, not only do I have a clear idea of the products I’ll be focusing on this year but I’ve already created 3 videos and 2 audio ‘giveaways’ to build my audience. Julie and Joanna are bubbly, enthusiastic and personable. They share their successes and are honest enough to talk about what hasn’t worked for them so you can really benefit from their experience. A hugely enjoyable, creative and inspiring course that I’d recommend to anyone new to multimedia products.

What’s inside
lots of goodiesSo many goodies!

We’re really excited to be bringing you this fantastic no holds barred course on how to make money by creating multimedia products from your ideas.

  • How multi-media products can fit into your business as a scalable income stream
  • You will quickly and easily discover how to create your own multimedia products step by step.
  • You will learn how to create products that your audience really want to buy and how to use multimedia as a marketing mechanism
  • Idea generation and how to decide on which products to create. How Joanna got this wrong and how you can benefit from her mistakes.
  • How to conduct interviews with people all over the world, boosting your credibility and providing incoming links for search engine optimization
  • How to record, edit and publish video online
  • Tips for rapid video creation that is easy to do, cheap and that your market will love
  • How to record, edit and publish audio as podcasts or downloadable files for your product
  • The inexpensive and accessible tools you can use to create and sell multimedia products , including cloud hosting and tools for the Mac and PC
  • How to use your blog as the basis for selling multimedia products, rather than expensive other solutions
  • How to sell multimedia products and how the money works
  • Confidence tricks for your concerns about your face and voice in order to actually get on with creation
  • How to create trust with your audience so they are happy to buy from you
  • How the money works, shopping carts, joint ventures, affiliates and the business end of entrepreneurship
  • Marketing your multimedia products including blogging, social media, using multimedia to market
  • and much more …
“Style wise it all comes across as very genuine and that increased my level of trust in your ideas and recommendations. I got quite comfortable with listening to you both in my kitchen – often playing the videos whilst multitasking! I can flex around my workload with my own client base. Also it’s very hands on – a really practical approach. Plus the willingness to share the experimentation and mistakes you had experienced.”
Caroline Hurley,
Why you should take this course
  • You want to expand your business into scalable income where you create once and sell multiple times, instead of basing your income solely on your time
  • You want to reach a global audience and not be limited to your physical presence for your income
  • You want to create multiple streams of income instead of being reliant on just one thing
  • You want to shortcut the learning process and get started straight away, avoiding a lot of mistakes and problems

don't like making videos

Don’t have a face for video?

Here’s the thing, you are going to be most successful if you create products in the format that best works for you.

Like talking? Then audio and video products are going to be great for you…

Hate technology? Then maybe you should start with ebooks.

There is no right or wrong answer as to what type of format you should create your product in and we cover them all in this program. We will share with you the ins and outs of the software and tools that we use, showing you our simple tricks to use them and the best part is you can just focus on the bits that you need to know and want to learn (although we will be encouraging you to stretch your comfort zone!)

“This course uncovered a world that I thought would be very complicated, but isn’t. It’s completely achievable … The course itself was pitched just right for me. ”
Marian Forkin

What’s in the box?
Module 1 : Product Planning
  • what's in the boxWhy create multimedia products
  • How to plan your multimedia product
  • Quick tips for designing your product
  • How to test your market
  • How to stand out in a crowded market
  • Which product to start with and all the different types of products you can create
  • How to interview experts
  • How to deal with perfectionism
  • Creating your first outline
  • Timelines, deadlines and organization
  • Getting ideas out of your head
  • Creating your first text product
  • A done for you product checklist
Module 2 : Audio and Video
  • How to get over the biggest stumbling block to video
  • Different types of video that you can record
  • Module 1How to prepare for your recording session
  • Low and no cost software and tools for video
  • How to edit your video quickly and easily
  • How to use royalty free media
  • The Ultimate Resource guide to Royalty Free media
  • Example video home setup
  • How to create audio
  • How to create audio from video
  • How to assemble your product page
  • Hosting options for your files
  • Behind the scenes videos of Julie’s Simply WordPress Course
  • Behind the scenes videos of Joanna’s ProWriter: Secrets of Independent Publishing
Module 3 : Launching and marketing your product
  • How to create a sales page for your product. All the aspects to include plus examples for different products
  • Options for selling your product, shopping carts and how the money flow actually works
  • Creating buttons and logos
  • Affiliates and Joint Ventures. Tips for working with other people
  • How to make decisions on pricing and the psychology behind it
  • How to market your product using blogging, guest posting, social media
  • Launch options for your product
  • How to use multimedia for marketing.
  • Behind the scenes at Joanna’s YouTube channel and popular podcast
How to Videos – Available with Lesson 2
  • How to use Camtasia for editing
  • How to use Screenflow for editing
  • Behind the scenes of Digital Access Pass
  • How to make an animated video introduction
“I now have downloaded videos I can refer to for years to come. A great deal of effort went into making sure every topic was covered. I would take any course these ladies offered that I needed.”
Frankie O’ Brien,
Amazing Bonuses…

The full course gives you loads of information. Definitely enough to get you started with your first product. But we wanted to give you an option to get even more value so we have also put together some amazing interviews with a range of people at different stages of their own product creation and delivery journey.

In the bonus section we have interviews with:

Alexis GrantAlexis Grant: Entrepreneurial writer and digital strategist who has built a significant income through creating pdf Guides and email auto-responder courses

Paul WolfePaul Wolfe: who makes a 6-figure income teaching people to play bass guitar using video over the internet.

marianne cantwellMarianne Cantwell: Traveling entrepreneur and founder of Free Range Humans who has created multiple programs for those who’d like to leave the corporate rat race

alicia cowanAlicia Cowan: Social media maven who delivers fab time-based program teaching business owners how to use Twitter

catherine watkinCatherine Watkin: Speaker and Sales Specialist who delivered her first programme without any sales page or membership site to be seen!

johnny b truantJohnny B. Truant: Author, Blogger and Podcaster who talks about his Everyday Legendary membership site, as well as the pros and cons of continuity programs vs product launches

These interviews are packed with amazing content about how these entrepreneurs have navigated the journey into multimedia products and both of us learned a lot from them. It’s amazing to learn about the different ways people are making money – from basic PDF guides, to teaching physical skills with video, through weekly subscription e-newsletters to full-on monthly recurring membership sites and consulting/coaching via Skype.

These bonus extra interviews provide 5 hours of video, audio and also PDF notes so you get all the information and links discussed.

I loved Joanna and Julie’s honesty and candor. They deliver on their promises. The course is packed with tons of hands on, practical information, not just the theory you so often get in online courses. They are down to earth, accessible and answer emails quickly and personally. I finally added an autoresponder e-course to my site and did a site overhaul thanks to the information and encouragement that I’ve received. I can’t wait to start my next project. I’ve a feeling I’ll be coming back to this course again and again.” 
Greta Boris,

Private Facebook support group

You can also join our private Facebook group where members interact and Joanna and Julie at any time.  We check in regularly to see how you are getting on and also to share advice and learning that we have picked up along the way on our own journey’s.

Additional Bonus! More Videos…

  • How to publish your book on the Amazon Kindle, B&N Nook, iBookstore and other ways to publish your text information
  • Social selling with Alicia Cowan
  • GoToWebinar + how to use webinars for lead-gen as well as product creation
  • Building a sales page and sales page psychology
“Turn Your Ideas Into Cash is a brilliant course. It’s extremely thorough. It takes you through all aspects of creating online products, from initial concept and strategy to execution, launch and marketing. Julie and Joanna have a wealth of knowledge and real-world experience, they break it all down for you so you can walk through step by step and get creating. I would recommend the course for the expert interviews alone, which are very inspiring as you learn what others have done to integrate online products into their businesses. The webinars and Facebook group are a great way to get your inevitable questions answered. Of course, the proof of the pudding is in the eating – I created my first online product, Love Your Back, as a direct result of taking this course, so it’s brought real benefit to my business.  It’s a very worthwhile investment.”
Sarah Chatwin,
30-Day Money Back Guarantee

It’s incredibly important to us that you are happy with your purchase.

We’re confident that you will get great value out of this course and that you will learn everything you need to know to get started. And we promise you, that if you follow the steps outlined in the course, you will be able to create fantastic products that your customers will want to buy.

But we’re also offering a no questions asked money-back guarantee so there is no risk for you to buy.

If you don’t feel that the course is for you in the next 30 days then we will give you all your money back. 100%, with no questions asked.  No worries at all.

Ready to join us on this exciting journey?

click below to buy now

PRICE: £270.00*

* Prices include VAT

After the payment is processed you will receive an email with your login details and password.  Make sure you keep in this in a safe place so that you can refer to if  you need it.  It can sometimes take up to half an hour to get this through, so please be patient.  Once you receive the email you will get immediate access and can get started straight away.

“I love Joanna and Julie’s no nonsense attitude to converting your ideas into cash.  Their regular participation and support in the Facebook group was a bonus. The value of the content provided far exceeds the cost of the course.  All in all I thought it was a terrific investment in my business future.”
Liz Dew,

Still wondering if this will help you? Here are some thoughts from the people that took this course live
“For anyone looking to develop their business online this course with Joanna Penn is essential. And the best bit – you don?t have to be a tech wizard to understand her. ”
Tina Rycroft -
“I love Joanna’s enthusiastic passion for her topic. She explained and shared many of the tools and tips she uses herself in a clear format and backed up with excellent vids and slides.  ”
Claire-Louise Hardie -
“Great presenter, very generous with information, a good balance of “how to” detail and overall strategy and detailed insight of how to create multi media products. A very authentic presenter.  ”
Alasdair Inglis -
“The entire session was inspiring. More importantly it provided me with the ?know-how? and tools to go away and start making short videos and podcasts without a lot of technical knowledge and expensive equipment. This will be the prelude to later expansion into scalable multi-media courses. ”
June Zaft -
“It puts major up to date marketing with multimedia into bite sized chunks with full back up details on the page on the page you send – almost foolproof. ”
Angela Buck -
“Great inspiration – to be taken step-by-step through practical “how to” with real results means there?s now no excuse not to get on with it! ”
Kerry Law -
“Thought provoking and inspirational. Armed and ready to go with a list of actions to implement to really make this happen. Multimedia products will enhance my current business and create money too. An excellent workshop – thank you. ”
Emma Hammett -